Blurring Communications Boundaries

A unique conference dedicated to the CEE region’s annual communication landscape analysis, carried out by weCAN

Every year, members of weCAN, the largest independent agency network of Central and Eastern Europe gather together with other marketing experts from the region to share the facts, features and trends of the advertising and media industry of the entire region. Starting from 2016, the interested members of the professional audience have been given the opportunity to get a glimpse into the everyday life of the Central-Eastern European advertising market at the CANnual Conference.

What challenges can any global brand development bring about for CEE marketing professionals? How do consumption and production unite in a single person, and how do these “prosumers” put marketing to the test in this region? How does the Head of Facebook in Poland interpret prime-time? And what can an everyday marketing professional, a brand manager or an agency strategist learn and use from all this?

Register for the CANnual Conference, gain an insight into the CEE advertising market and take some useful ideas home with you. During the event, we are going to present the new edition of the CANnual Report, containing the most comprehensive and latest data as well as analyses of the region's advertising market. This year, the central topic of the publication is the way TV and online videos coexist in the region.

Who should participate?

  • Practicing marketing professionals who are interested in the advertising market of the region and would like to gather information, useful ideas and inspiration for their everyday work.
  • Anybody who is curious about the challenges of new technologies, the newest challenges of the ever-changing communicational environment and would like to know how to adapt to these changes.

Attention! The language of the CANnual Conference is English.


Speakers of the CANnual Conference are advertising professionals from Central and Eastern Europe. At the conference, they will present the current challenges and developments of the communication field in the region and help us interpret the trends of the local advertising markets. Come to the conference, meet our speakers and ask your questions to those who know the advertising markets and consumers of the neighboring countries the most thoroughly.



8th of November, 8:45 AM – 4:10 PM

Our speakers will present local and regional challenges of the ever-changing communication environment. The first session will reveal the findings of the latest edition of weCAN’s annual publication, the CANnual Report 2018. It will be followed by presentations by experts from the media side (Facebook), the academic field (Warsaw and Koźmiński University), an industry organization (Polish Supply Management Leaders (PSML), a music branding and consulting company (STX Music:Solutions™), and the client side (Revolut, Vision Express).

Registration -

8:45 – 9:30 AM

Opening speech -

9:30 AM
Szymon Walkiewicz, Partner, Walk, weCAN (PL)

1st block +

9:40 AM

  • The CANnual Report 2018
    László Szarvas, CEO of Café Reklám (HU) and weCAN

10:10 AM

  • How to develop brands globally?
    Andrzej Dalkowski, Head of Grandvision Poland & Greece & Bulgaria, Vision Express (PL)

10:40 AM

  • “Prosumer” of the 21st century – new challenges to commerce and marketing
    Paweł de Pourbaix, PhD Associate to Marketing Department, Koźmiński University (PL)

Coffee break -

11:10 AM

2nd block +

11:40 AM

  • Prime-time, anytime
    Agnieszka Kosik, Country Head, Facebook (PL)

12:10 AM

  • Discussion panel
    Moderated by Marta Macke, Managing Partner, Shortlist Consulting

Lunch break -

1:10 PM

3rd block +

2:10 PM

  • Music in Communication
    Stanisław Trzciński, CEO & founder, STX Music:Solutions™ (PL)

2:40 PM

  • Business environment of procurement evolves. And what about the procurement itself?
    Andrzej Zawistowski, Chairman, PSML (PL)

3:10 PM

  • How does the communication change in global world?
    Ryszard Schnepf, Former Ambassador of Poland in USA, Lecturer, Warsaw University (PL)

3:40 PM

  • New order, new reality
    Karol Sadaj, Country Manager, Revolut (PL)



Warsaw, Ms. Mermaid - Conference Center

This year’s conference is going to take place in Warsaw. With its UNESCO World Heritage Old Town, this city offers a unique blend of present and past. After being destroyed and brought back to life, Warsaw is full of contrasts and hidden surprises.

The Ms. Mermaid Conference Center is located on the bank of Vistula with a panoramic view of the river, the Poniatowski Bridge and the National Stadium of Warsaw. The building was designed by APAKA Kuryłowicz architect studio, and is a combination of modern and elegant spaces with symbols referring to the water and the waves of the nearby river.

ul. Wioślarska 8,
00-411 Warszawa

Venue photo
Venue photo
Venue photo
Venue photo
Venue photo
Venue photo
Venue photo
Venue photo
Venue photo
Venue photo
Venue photo
Venue photo


The participation fee of the CANnual Conference is 250 EUR + VAT.

Ensure your place by registering as soon as possible. Send an e-mail to Karol Gaweł to who is going to provide you with all the necessary information.

Please send all requests for media accreditation to Łukasz Belowski to