Conference

The advertising market of Central-Eastern Europe: facts instead of preconceptions

Members of weCAN, the largest independent agency network of Central and Eastern Europe gather together every year to share the facts, features and trends of the advertising and media industry of Hungary and the entire region with each other. First time this year, interested professional outsiders also have the opportunity to get a glimpse into the everyday life of the Central-Eastern European advertising market. This is called CANnual Conference.

Are you interested in the comparison of the Hungarian market with those of the neighbouring countries? What trends of advertising consumption characterize the national markets? In what way do the target audience of these countries differ? What kind of solutions work for these very diverse markets? And last but no least: what can an everyday marketing professional, a brand manager or an agency strategist can learn and use from all this?

Register to our CANnual Conference event: have an insight into the CEE advertising market and take some useful ideas with you. The conference will include the first presentation of our newest CANnual Report 2016 publication that includes the most comprehensive and latest data as well as analyses about the region’s advertising market. This year’s highlighted topic is social media!

To whom do we suggest participating?
  • Professional practitioners of marketing who are interested in the advertising market of the region and would like to gather information, useful ideas and inspiration for their everyday work.
  • Everyone interested in the story of why social media channels have become so popular among the consumers of Central-Eastern Europe, and which were the campaigns and solutions with the most successful outcomes on the advertising market of the region.

Attention! The language of the CANnual Conference is English.

The Presenters of the Conference

The presenters of the CANnual conference are mostly advertising professionals working at weCAN, the largest independent agency network of the Central and Eastern European region. Nevertheless, we also invited guest presenters who can help us interpret the regional trends of this year’s highlighted advertising channel: social media. Take part at the conference, meet our presenters and interview those who know the most about the advertising markets and consumers of the neighbouring countries.

  • 71%
  • 29%

Programme

Our speakers will present local advertising markets’ current trends and recent changes in the region. The first session will deal with the findings of the latest edition of the weCAN network’s annual publication, the CANnual Report 2016, followed by presentations about digital trends in the CEE region. In the second half of the day, weCAN affiliate agencies’ experts will give an overview of their local markets. Receive first-hand information about the Russian, Czech, Slovakian or Polish advertising industry, among others, to have a comprehensive picture of Central and Eastern Europe’s diverse customer habits as well as its digital and social media usage patterns.


Date:
8th of November, 10:00 am – 11:00 pm

10:00 am - 11:00 am
11:20 am - 12:35 pm
1:30 pm - 5:00 pm
8:00 pm - 11:00 pm
Gala Dinner

Location

CEE regional advertising market event at the world’s best venue!

All programmes of the CANnual Conference including the presentations, the lunch and the gala dinner will take place at Artemovsk 38 Ship (or A38 as popularly called) that was awarded the title of the world’s best entertainment venue by Lonely Planet in 2012. One of Budapest’s most popular cultural venue is riding at anchor in the 11th district, at the feet of Petőfi Bridge at the southern part on the Buda side of the bank of the river Danube that crosses the city. The ship is accessible via a flight of steps from the embankment. Those arriving by car are suggested to park their vehicles on Pázmány Péter Alley in front of the buildings of ELTE University. Taxis deliver their passengers right to the bridge of the ship.

If you choose to use public transport, we recommend you to download the mobile application of Budapest's PT Company, BKK Futár to plan your trip.

  • App Store
  • Google Play Áruház
  • Windows Phone Apps

Registration

Register and please accept our valuable present!

Register to the one-day programme of the CANnual Conference today to reserve your seat, as the number of participants is limited. You can choose from three packages that all include your free copy of our CANnual Report 2016 publication describing the current regional advertising market and consumer trends. Our complimentary package includes both the online download code and the print version of the CANnual Report. The value of the gift package is HUF 15,900. Take a look at last year’s Report – it can be downloaded free of charge after registration: www.wecan.net/cannual-report-2015

Please select from our offers. In case you are a weCAN member, please select the third one and enter your weCAN code to continue.

Jegy Participation at the CANnual Conference, a one-day professional event with 12 presentations and full-board catering (lunch and 2 coffee breaks) at A38 Ship.
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+ Present

Your personal copy of the CANnual Report 2016 publication at the value of EUR 51.

Total package fee:

EUR 119 (+ VAT of 27%, where applicable)

Ticket Participation at the CANnual Conference, a one-day professional event with 12 presentations and full-board catering (lunch and 2 coffee breaks) at A38 Ship
Gala dinner Gala dinner Participation at the gala dinner of CANnual Conference – an opportunity to meet the presenters of the event and the leaders of our foreign partner agencies of the weCAN network. Engage in an informal conversation with them about the advertising market and consumers of the neighbouring countries, or anything else you are interested in...
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+ Present

Your personal copy of the CANnual Report 2016 publication at the value of EUR 51.

Total package fee:

EUR 169 (+ VAT of 27%, where applicable)

CANnual Conference + Annual Meeting
Ticket Participation at the CANnual Conference, a one-day professional event with 12 presentations and full-board catering (lunch and 2 coffee breaks) at A38 Ship. Listen to the presentations of weCAN’s experts and other industry professionals from Google and GfK!
Gala dinner Participation at the gala dinner of CANnual Conference on the eve of the Annual Meeting, where you can engage in an informal conversation with the presenters of the conference and the experts of other weCAN agencies.
Participation at the weCAN Annual Meeting.
*/ ?> Your personal copy of the CANnual Report 2016 publication.
Annual Meeting
Gala dinner Participation at the gala dinner of CANnual Conference on the eve of the Annual Meeting, where you can engage in an informal conversation with the presenters of the conference and the experts of other weCAN agencies.
Participation at the weCAN Annual Meeting.
*/?> Your personal copy of the CANnual Report 2016 publication.